so right, so right

[ from Apis.ca's web page about What makes a good web site. ]

I'm creating an educational presentation that explains what makes a good web site. I believe that you need to educate decision-makers so that they can make wise decisions, so they can understand your strategy and reasoning for approaching web design a certain way. If nothing else, it gets them away from drooling over the bells and whistles that satisfy nothing else but their egos.

I love this diagram. So basic. So obvious. And so often overlooked.