the daily distraction

this is a participation daily distraction (coming in too late to distract you?). picture in your head the following brands and sketch them on a little piece of paper. doesn't have to be a big deal. just pencil 'em in really quick: addidas, apple, coke, and toyota.

could you do it? did you do it? was it harder or easier than you expected?


monochrome (an art-technology-philosophy group of basket weaving enthusiasts and theory do-it-yourselfers based in austria) decided to do a little study on how well brands work. so they got 25 people and asked them to sketch out brands from memory. they put their results on line.

» check yer brand brain